09 June 2017
World-renowned graffiti artist Greg Mike and +RED ELIXIR will transform a BMW M2 at the National Association of Convenience Stores (NACS) convention, taking place October 19-21 in Atlanta. +RED ELIXIR, a new functional, all-natural beverage, will prominently feature the BMW M2 in Booth #3321, where attendees can watch Mike customize the ultimate driving machine from end-to- end with hand-painted original designs.
+RED will rally convention attendees and fans across the country to “give to win” the customized BMW M2 by making a donation to Waves For Water’s Hurricane Matthew Relief Initiative. To learn more about Waves For Water go to www.wavesforwater.org.
+RED ELIXIR was developed by Michael Ball, the creative force behind global brands Rock & Republic and Rock Racing. Following 10 years of formula development, clinical studies and technological innovations, +RED is redefining the functional drink market with a beverage that increases endurance, optimizes performance and elevates power levels naturally, with no artificial colors, flavors or sweeteners.
+RED ELIXIR is revolutionizing the functional drink market with a healthy alternative designed to increase endurance, optimize performance and elevate power levels naturally. Made with 100% natural flavors, no artificial sweeteners or colors, +RED’s precise blend of ingredients is calibrated to Recharge + Extend + Defend a body’s physical response. For more information, go to www.redelixir.com.
Born and raised in Connecticut, childhood trips to NYC in the mid-’80s exposed Greg Mike tothe creative potential of reinventing public spaces through art and design. Always obsessed with the boundless energy and crisp line work of iconic American mid-century cartoons, by his early teens Greg began using the walls of his native state to fuse these two passions together. Mixing the take-no- prisoners bombast of classic NYC street art with the eagle-eyed precision of mass market illustration and animation has been his goal from the beginning. Further inspired by his deep involvement with skate culture and his intersections with the fashion world, he has become known for pieces that incorporate vivid explosions of incandescent color filtered through a Surrealist Pop Art perspective. Populated by gleefully twisted characters, his world is unsettling, mischievous and uniquely captivating.